The internet has changed the way that humans do just about everything. Even the most basic of human activities, such as camping, for example, have been impacted by the internet. Now when you go camping you research the camp site on the internet and probably read something about it on a blog. Getting to the camp site is completely reliant on the internet for directions, and many of the recipes for great camping food have been shared on the internet. My point is that the internet has greatly impacted the way of human life. One of the many ways that the internet has changed our lives is through the way that businesses and organizations market themselves. Normally when I think about marketing I think about skin care products, beer commercials, and billboards for amusement parks. In reality, we all actually see marketing strategies everywhere that we look, including the internet. In fact, the internet is the most quickly expanding resource for marketing strategies these days. People today spend more time on the internet than they do watching television, meaning that there is a broad audience of consumers utilizing the internet every day.
The internet has created a great window for marketing teams to reach their audience. These days everyone is marketing on the internet, from banks, to churches, to law firms. I recently saw an advertisement for a local law firm while I was looking through a friend’s photos. “That is peculiar”, I thought to myself. Then I realized that lawyer marketing on social media sites isn’t strange, it’s genius. People spend a ton of time on social media sites so it makes perfect sense that companies would take advantage of that space to market their brand to a very wide audience. Digital marketing has created the most time efficient and cost effective marketing strategies that the world has ever seen.
One such digital marketing strategy is called SEO (Search engine optimization). SEO utilizes keywords specified by the client to help increase the traffic to the client’s website. Many law firms utilize SEO to help bump their website to the first page of the search engine results in a sea of millions of law firm websites. If it sounds confusing, you’re not alone. To give an example, let’s say that a law firm that specializes in real estate law hires Law Marketing Gurus to promote their digital marketing strategies. The law firm would give the Gurus a list of keywords such as “real estate law” or “renters rights lawyer” and the Gurus would work their magic and utilize SEO to ensure that their client’s website would appear on the first page of the search engine results. Law Marketing Gurus also help law firms with their website design in order to ensure that the increase in traffic to the website will also mean an increase in potential clients for the law firm. We all know that a poorly designed website is bad for business and that websites are often the first impression that someone has of a business these days.