Digital marketing is an important aspect of lawyer marketing.

The internet has changed the way that humans do just about everything. Even the most basic of human activities, such as camping, for example, have been impacted by the internet. Now when you go camping you research the camp site on the internet and probably read something about it on a blog. Getting to the camp site is completely reliant on the internet for directions, and many of the recipes for great camping food have been shared on the internet. My point is that the internet has greatly impacted the way of human life. One of the many ways that the internet has changed our lives is through the way that businesses and organizations market themselves. Normally when I think about marketing I think about skin care products, beer commercials, and billboards for amusement parks. In reality, we all actually see marketing strategies everywhere that we look, including the internet. In fact, the internet is the most quickly expanding resource for marketing strategies these days. People today spend more time on the internet than they do watching television, meaning that there is a broad audience of consumers utilizing the internet every day.

law firm seoThe internet has created a great window for marketing teams to reach their audience. These days everyone is marketing on the internet, from banks, to churches, to law firms. I recently saw an advertisement for a local law firm while I was looking through a friend’s photos. “That is peculiar”, I thought to myself. Then I realized that lawyer marketing on social media sites isn’t strange, it’s genius. People spend a ton of time on social media sites so it makes perfect sense that companies would take advantage of that space to market their brand to a very wide audience. Digital marketing has created the most time efficient and cost effective marketing strategies that the world has ever seen.

One such digital marketing strategy is called SEO (Search engine optimization). SEO utilizes keywords specified by the client to help increase the traffic to the client’s website. Many law firms utilize SEO to help bump their website to the first page of the search engine results in a sea of millions of law firm websites. If it sounds confusing, you’re not alone. To give an example, let’s say that a law firm that specializes in real estate law hires Law Marketing Gurus to promote their digital marketing strategies. The law firm would give the Gurus a list of keywords such as “real estate law” or “renters rights lawyer” and the Gurus would work their magic and utilize SEO to ensure that their client’s website would appear on the first page of the search engine results. Law Marketing Gurus also help law firms with their website design in order to ensure that the increase in traffic to the website will also mean an increase in potential clients for the law firm. We all know that a poorly designed website is bad for business and that websites are often the first impression that someone has of a business these days.


  1. Winning the battle against blindness. Over the last 20 years the amount of research done in the field of stem cell regenerative research for the blind is monumental. For the first time ever scientist are starting to whisper about a possible cure for blindness, a thing dreamed of by the blind and seeing alike for the whole history of human kind. In 2003 a man in Lake Shore, NJ underwent the first operation which transplanted corneal stem cells into his damaged eyes, and restored partial vision where before there was only darkness. In the years preceding this landmark event, curing any kind of blindness had often been placed in the “impossible” list. Thanks to stem cell research, the world of the eye is experiencing new possibilities that stretch further than the human imagination ever dared to dream.
  2. Infertility is a thing of the past in the very near future. The research of the culturing of human embryonic stem cells has led to new hopes for couples who have been battling infertility. In the past year, researchers have been able to make an autologous, or stem cell transplant, of undamaged cells into a partially damaged cell and thereafter been able to create a new healthy cell. Even though this new research has not yet had a definite result on human beings, in 2012, a female mouse was successfully treated for infertility and the possibility of using this method on human beings is extremely promising for the future. The dream of every woman or man being able to have a child, despite infertility issues, may be closer than we think.
  3. Brain and spinal cord injury, a new hope. In a California university, there have been groups of scientist studying the way in which we can make medicine biologics safer and cheaper to manufacture. These same scientists were pioneers in another field of study; stem cell research for people who have suffered from brain or spinal cord injury. The first major find was the ability to generate heart muscle cells. This means that people who have suffered serious heart episode that left their hearts weak or defective, could for the first time, hope to be able to regain a healthy heart by having new heart tissue cells transplanted into their hearts and thus creating new tissues over the old damaged ones. The second important area of discovery involved those who had suffered a serious injury to the back or spine. It was found that by transplanting new, healthy spinal cord cells into the area where a serious injury had occurred, it was possible to stop the spread of weak or dead areas to other bodies and it may also be possible to regenerate use of certain  areas of the spine that have been effected by injury or disease.  This means that the dream of seeing a man step out of his wheel chair and walk across the floor for the first time in his life, could be more a reality than just a thing of our dreams.



I have been a driver for the Blue Line bus line, for almost thirty years. I could have retired five years ago but I just wasn’t ready to give up the open road. I have spent my whole life going from city to city and the idea of spending the rest of my life sitting on a porch watching the wind blow seems awful. Anyway I get a week off for every week I work so I have plenty of time for my lovely wife and my children and my grandchildren.  I have 15 grandchildren if you can believe it. To be honest with you, I can’t even name them all but I know them all by face.  My wife gets on me more and more about retiring but she knows that driving is my passion so I think more than anything; she just does it to bug me. I hear too many stories from other people we know who have retired and now they don’t have anything to do and they just about go crazy. It is just like my father told me, “stay busy and you will stay well” It is simple but sound advice and so far it has done me well.

I was awarded the gold seal of excellence four years ago, for all my outstanding service. I have never been in an accident and I have never missed a day of work in my live, except for when I had brain surgery in the 80’s but even then I was only absent for a few weeks and then I was right back on the road. The Blue Line has been good to me and I am a man with almost no complaints. I will say this however; driving a bus causes you to suffer from chronic back pain. It is not because I am an old man either, because I have been having problems with my back every since my first year on the job. It is almost unavoidable when you spend 12 to 16 hours a day sitting in a seat and you have all your muscles tense too, because driving a bus takes a great deal of concentration and focus.

I have tried everything in the book to remedy my problem. I tried to use a pillow to sit on; I took pills for the pain and I even had back pain surgery once but the problem is all the driving aggravates the back. The best cure of them all is when I have my week off and my wife runs me a hot bath with tea oil in it, that helps relax the back and the mind.

Maybe my wife is right and it is time for me to retire and rest. I know my back has been asking me for a rest for a long time now. I just hope that once I am not driving buses, I don’t get bored like so many other people my age. I guess if that happens I could always just hope in the car and take a little trip of my own.

And explanation of Rimba Raya

In the jungles of Indonesia, there is a forest on the island of Borneo that is slowly being saved. The organization Rimba Raya has been working to ensure the protection and longevity of the reserve, and they are also working to ensure that the local people have job opportunities, and the local orangutan are protected and able to thrive and rebuild their numbers. The bioreserve is one of the worlds largest REDD+ certified reserves, which means that they are successful in their work to reduced emissions from avoided deforestation and degradation. This is an incredibly noble and necessary pursuit at this point in our history, as the planet has started to lose millions of acres of life giving rainforest and other types of forests. These are the areas that help to hold in all the carbon emissions, and without them the planet is beginning to warm, among other problems. But the Rimba Raya reserve is working hard to counteract that warming and that deforestation, which is also claiming the lives of the Borneo orangutan as well as the livelihoods of the local communities. Their mission is the help the local people to have positive income streams as well as long term employment opportunities that are not about deforestation or killing the local wildlife. rimba rayaThey help to provide clean water and other basic necessities in the communities that surround the reserve, just as they work to help ensure the protection of the wildlife that have taken up sanctuary inside the reserve.

Another major accomplishment of the Rimba Raya reserve is their protection of the peat swamp forest. This is one of the most important and diverse ecosystems in the world today, and it is also the most endangered. It alone gives life to over one thousand plant and animal species that all must be protected if they are to continue living on. In a part of the world where deforestation has become the norm and usually the only way to live, having a reserve like this able to exist, expand, and succeed is a testament to what can be accomplished if we all work together for preservation of the planet. The reserve is having a great and positive effect on the climate, by helping to house all those carbon gas emissions and helping to keep the air, water, and soil clean and free from the contaminants that come with the deforestation that is so rampant around the world. Because of the REDD+ certification, the reserve is able to continue operating under their vast resources and grant funding. As they are able to be more successful, they will also be able to attract more funding and help to ensure the long life of their reserve. It will continue to be a place that people can visit and learn from, and also a place that helps to support and increase the communities of animals and other species that life inside of the reserve and also the communities of people who are living around it and learning from the sustainable methods used there.

Find your creative side in a fabric store.

Are you a crafty sort? Do you enjoy arts and crafts? Do you like sewing and being creative? If so then Snappy Quilts will surely delight your artistic side. They offer modern and stylish fabrics for all of your quilting and creative needs. There are so many designer fabrics that you will fall in love with you had better unload your truck pretty fast, they have 4000 bolts to be exact, that is a lot of fabric! This family owned business will absolutely delight your senses. Nancy “Snappy” Boyd shares how she opened her lovely store, “so what do you do with your time after raising five kids, and after recovering from more than a decade of significant health problems.  How about opening a quilt shop! That was exactly the choice made by Nancy Boyd, founder and owner of Snappy Quilts. With no business experience, but with a love of quilting and a desire to create something new and different, she embarked on a completely new journey.
Nancy, called Snappy by her grandkids and family, was first introduced to quilting in the ’90′s by her best friend, Julie Dixon.  Having been involved in arts and crafts of all types for many years, she felt an immediate attraction and affinity to quilting.  What she loved the most was the opportunity to combine beautiful colors, patterns, and shapes together into unique creations of fabric art. Over time, Nancy and Julie spent many vacation days together quilting, and scouting quilt shops across Arizona and Colorado, looking for interesting fabrics and patterns.  While doing so, they often imagined what they would do if they could someday open their own shop.What started as a simple dream, later became a reality, as Nancy finally had the time, and felt healthy enough to chase that dream.  In 2011, with the help and advice of her friend Julie, Nancy set out to create a quilt shop different from any she had ever visited.  One that was more modern than traditional, more colorful than muted, more designer focused than classic, and importantly, one that carried fabric collections hard to find in traditional quilt shops.
To open the shop, Nancy held to a few basic principles:  Open the shop close to home.  Buy and carry only the fabrics that you personally love.  Hire and employ friends that share your love of quilting.  Keep it small.  Provide great selection and great service.  Don’t try to be all things to all people.  Have fun.”

fabric store

fabric store

Snappy’s story is great and so is her shop. I love supporting small family owned business. It is great for the community and gives a fair chance to the little guy. Snappy has really given her heart and soul into Snappy Quilts and you will definitely experience that when you go into the store. All of the brilliant colors will fill your heart with joy and put a warm smile on your face, not to mention those creative wheels will be spinning as you imagine all the countless possibilities that Snappy Quilts provides.

What is the Importance of a Pager System?

Pager systemsTechnology is evolving so rapidly, and it is sometimes hard to figure out which new devices and systems are worth the investment and which are not. In some cases, the newest technologies truly are the best systems around, but, in other cases, you may actually be better off with something more simple. There is no more fitting example than pagers, which are still in use, despite the fact that most people thought they would be replaced by cell phones. Pager systems offer some advantages that make them better suited, for certain situations, than cell phones. One of the biggest reasons why some organizations find it better to use pagers than cell phones is the fact that they are affordable yet reliable. Smart phones, on the other hand, are expensive and, oftentimes, unreliable. Obviously, if you need to have a conversation with someone, you need a phone. The problem with cellular phones is the fact that they can often lose reception and sometimes people cannot hear them. Pagers are an older, simpler technology, but they rely on stabler waves than cell phones, so you are substantially less likely to lose reception.

Even though everyone has a cell phone, a lot of professionals have a pager, as well. This is because we use cell phones for lots of things, and they are great, in terms of versatility. Of course, cell phones can be a bit shaky to rely on for very important or urgent matters. By having a separate pager, you can keep your urgent business calls separate from ordinary cell phone calls. A lot of corporations install staff pager systems, so they have a direct and effective way of getting ahold of important employees. Since all a pager message entails is a phone call to the caller, in most cases, you can often answer a client’s question from the comfort of your own home. In this way, pagers can actually reduce your level or work related stress.

Of course, the other major use of pagers, besides in the business world, is in emergency fields. Whether it is a fire department or a hospital, they likely have a pager system, of some kind, so they can reach doctors or firefighters on extremely short notice. Both doctors and firefighters are sometimes on call, and when their pagers sound an alarm, they must either call back or show up, depending on what they have been instructed to do. In the case of doctors, they may only need to call back, as the patient may have a medical question. In the case of surgeons, though, the page may be a signal to show up immediately. After all, there are times when a surgeon is needed on very short notice. The same is true of firefighters, obviously, as fires can happen anywhere, at any time. A reliable fire pager system can help a fire department operate more efficiently. Without it, the dispatcher may have to rely on phones to get ahold of people, which are not always as reliable.

Learn More About Type Rating Right Now

The recent merger of two major airlines had a huge impact on the commercial aviation industry. The rumors had been circulating for months, but then it seemed to just happen overnight, leaving airline staff all over the country reeling. Their leadership called an all-staff meeting and sent out a company-wide email to announce a bunch of different changes that would happen as a result of the merger.

First, there would be only one point of sale for any customer trying to buy flights on either airline, and that point of sale was the larger of the two systems. The smaller of the two airlines in question would suspend its operations for several days while its systems were incorporated. Even after the point of sale systems were incorporated, there were other lagging issues that would taken longer to resolve, such as which pilots would be able to fly which planes belonging to which airline. The two airlines operated two completely different fleets of planes, and required completely different type ratingflight airline training of pilots and training of flight crews. It would take some time to get everyone cross trained on all of the different planes and in the meantime, it would create a scheduling hassle to keep each pilot assigned to a specific fleet of planes but not the other.

That meant, essentially, that the two airlines were still operating completely independently of one another but with the same point of sale system. Pilots from the opposite fleet would be unable to back each other up, and if planes became available or unavailable, they were not easily interchanged without also changing the pilot and flight crew. Flight airline trainingbecame priority number once after the merger was finalized , because there would be absolutely no efficiency gained until that happened. Staff and leadership were growing increasingly concerned, because it seemed as though all of these little details went unconsidered by the financial people making the ultimate decisions about the merger.

The mistakes were quickly realized, however, and the new, merged company immediately went to work. Every single pilot who was not able to fly every jet in the new combined fleet (which was most of the pilots) was signed up for type rating training to fill any gaps, and make sure any pilot could fly any jet. Only then would they have true efficiency in their staff, and achieve the real purpose of merging the two airlines. It was quickly become a case study in how not to lose customers, as pilot’s hours were affected by their training programs and confusion over flights resulted heavily from the combination of the two point of sale systems.

A lot of hard work was done to make the merger happen, but it was clear that many people underestimated how much work it would take after the merger happened to make it a successful one. The airlines did not seem to have consulted some of the most important people in their business – their employees – and they paid for it in the beginning when they lost some customers. Hopefully, future mergers will learn from these lessons.


There are a number of older ranches available for sale in Colorado.

I just got back from driving from my hometown of Fort Collins to my current town of Denver. The drive is pretty easy, it is a total straight shot, and the thing about it is that it gives me some time to just think. I am not making a commentary about how people do not practice enough introspection or anything like that. Rather, the reason why I can bring that up is because it is possible to think about all that is going on in the world. The thing that I was thinking about most today was the fact that there were a ton of ranches that are for sale in Colorado right now. Seeing a for sale sign on the highway is nothing new. In fact, it makes a ton of sense for someone that actually wants to sell something. There are a ton of people that are passing by and it is a great way to gain more attention for whatever it is that you are trying to sell. So the fact that there were a huge number of ranches for sale should not be that big of a surprise.

ranches for saleHowever, I guess the thing that really surprised me was the fact that in a year that we have received so much rain, there should be more and more places that are lucrative.  The fact that farmers and ranchers are selling their properties now is the surprising thing. You would think that the vast majority of those people would wait to put up their ranches for sale when there would be low amounts of rain or something like that.  More specifically, not at a time when there would be a lot of profitability. Nevertheless, it seems that there are still a lot of people that really want to get out of the business.

There is nothing wrong with trying to get out of the ranching business, although I am kind of saddened by the fact that so many people in the community in which I grew up are starting to do that.  I would much prefer to see the older way of life, the ranching way of life to continue.  I have never been involved in that community, so obviously my opinion should not and does not really matter right now.  What does matter is that those families have the opportunity to seek out their own destiny.  It is not often that these families get the opportunity to get ahead in life, so the opportunity for them to their ranch for sale is usually a good one.  My hope for these families is that they can use that money to help their children get to college or further their education.  Ideally, you want for them to be able to go to college so that they can continue their family’s march toward the information economy and away from the arduous work that farming entails.  Hopefully that is the case and I actually have no idea, so really don’t listen to me about this.


Our company needed help designing a trade show booth.

I recently started a job at a new company and I have been put on a team to come up with new marketing strategies. I work for an electrical contractor and we are looking to expand our business across and the United States and into South America. The company has two divisions, construction design build and energy efficient. Energy Efficiency is what we are looking to market, we offer services that not many other companies do and we have become experts with rebates. My team has been tasked with getting the word out about our company and what we can do to help our clients save an enormous amount of energy on their electrical bills. What most people do not understand is that electrical work is tricky and there is much that goes into the process. Often times people dismiss our services because they believe they are a rip off, or rather they simply do not understand the work that goes into such projects and the value that they will receive in the end. This is not an easy task.

After much discussion our team decided that it would be a good idea to set up at some major trade shows in Denver and then a few across the nation. Trade show booths are a great way to catch the attention of potential customers. In order for this to happen the booth must be fashioned and set up appropriately. People need not only to be drawn to the booth but to be drawn into the booth giving us the opportunity to discuss with them the opportunities that we have for them. I have been a part of many trade shows and the booths with big flashy lights and eye catching signs are the booths that get the most traffic and attention. Many booths are lacking and boring and thus receive little attention. Our team soon realized that we needed the help of an outsider.

We did some digging and found that IGE Group was right around the corner from us. We were impressed with their portfolio and the big name clients they had worked with. We all figured that if Nokia and Shell were clients of IGE then they were probably good enough for us. Our hopes were that through the trade shows IGE could help promote our company as a nationwide service and eventually down the road be promoted and break into an international market. We had high hopes and big dreams and we all thought IGE was the company to make our trade show booth a dream come true.

The team at IGE was great. They listened to what our goals were and helped us come up with a plan. We all brainstormed together and came up with so many great ideas it was hard to land on just one. The contract part was swift and easy and we were all really impressed with the resources they had available.

When it was time for trade show day our event display design was the absolute best! We could not have hoped for more.

trade show booth

Collecting custom match boxes from restaurants

Custom match boxes are a great way for people to get the word out about their business. Many local restaurants and other businesses display custom match boxes with their company logo and contact information for their business.  People will pick these up while visiting and put them around their home or in their cars.  Once they have the matchboxes, they will serve as a reminder to the person about the business.  This is a great way to keep your business on peoples minds. For example, someone may be lighting a candle using a matchbox from a restaurant and it will serve as a reminder that they want to go back to that particular restaurant, or even spark a conversation amongst friends about your business which will help to spread the word about your business and grow your customer base.

Many people collect custom match boxes, which is why it is a great reason to invest in these for your business.  Grabbing a unique match box as your leave a restaurant is a fun thing to collect.  Some people like to collect these because they like to use the matches, other people like to collect them for fun and as a way to remember the places they have been and the restaurants they have visited.

There is also the very practical use of providing people with match boxes when they visit your business.  Unlike something that they will simply loose or throw away, like a flyer, a matchbox serves a purpose.  People will hold on to this and keep the matchbox because they know that it will come in handy.  This is a clever marketing trick- providing people with something that they will use ensures that they will keep it around.  This is one of the reasons people collect custom match boxes from restaurants and other businesses.

People really do appreciate a useful takeaway from their visit ti a restaurant. Providing people with something they can use and which will remind them of your business is a great way to market your company.  Many restaurants in Denver are doing this today.  Many restaurants that you walk into will have a display of unique and eye catching match books which include their logo and their contact information.

In conclusion, ordering custom match boxes for your restaurant is a smart move.  Many people collect custom matchboxes for a variety or reasons.  They either collect them because they will use them, or they collect them for nostalgic reasons. Some people simply like collecting free stuff!  Either way, it will serve as a constant reminder to people to come back and visit you.  Each time the light up a cigarette, they will see your restaurant and think of you.  Each time they light a candle, they will think of you. Anytime they strike up a match, they will think of you. Since so many people do collect match boxes, this is one of the best ways you can invest in something to help grow your business.